Ask your marketing team and they will tell you that a focus on branding is essential to business success. In fact, 77% of B2B marketers say branding is ‘crucial for growth’ and your clients agree. According to McKinsey & Company, B2B buyers consider the brand ‘a central element of a supplier's value proposition’.
Do you know how your employees get to work? Attitudes towards the commute have shifted. While employees are reconsidering the time and money it costs for them to get to the office, businesses must also be considering the role of the commute.
A focus on wellness and wellbeing in the workplace has become an essential for employees and businesses should consider it essential as well. Gallup’s State of the Global Workplace Report found that businesses who look after employees’ wellness and wellbeing have significantly fewer accidents, resignations, and lower absenteeism. Businesses with engaged employees also enjoy 23% higher profit margins than businesses with miserable employees.
‘Business as usual’ is no longer acceptable in the current climate and a range of challenges beset organisations who are reluctant to grow with the evolving expectations of today’s top talent. Because running a successful business is not just about being profitable, it’s also about having the right people to help you achieve mission-critical outcomes for your organisation.
ESG sustainability performance is becoming increasingly important, not just to investors but to top talent in a competitive job market. We've spoken about the benefits of ESG previously, but we haven't talked about measurement. In a space comprised of many factors, from real estate footprint to emissions to parental leave policies to supply chain approaches, measurement is no easy feat.
