Bendelta
Bendelta, a consultancy specialising in strategy, psychology, and leadership development, needed a ...
Qualitas, a prominent alternative real estate investment management firm in Australia, was relocating to a new office at the esteemed 101 Collins Street. The 1,130m² space on Level 41 required a complete fit out. Qualitas engaged Axiom Workplaces to deliver a comprehensive workplace transformation—spanning strategy, interior design, and construction. The objective was to create a workspace that embodies Qualitas’ identity as high-performance investment managers, enabling agility, collaboration, and employee wellbeing.
At the heart of the transformation was Intelligent Innovation—a strategic design philosophy reflecting the organisation’s forward-looking culture and commitment to excellence. The new workplace was envisioned to:
Energise people through dynamic, wellbeing-focused environments
Strengthen proximity by enhancing team connection and spatial flow
Support the ongoing pursuit of new opportunities with adaptable, future-ready spaces
Located in Melbourne’s Paris End, this premium-grade commercial tower combines timeless design with state-of-the-art sustainability and amenities.
Sustainability Highlights
Premium Facilities
The Axiom project team worked closely with the building management team at 101 Collins Street to ensure that the construction team worked within the building's regulations. Our team received outstanding feedback from the Building Management Team at 101 Collins Street.
The engagement began with a deep dive into strategic workplace planning through Axiom’s WRKX INDEX survey, executive leadership interviews, and cross-functional employee workshops. These sessions revealed five critical themes essential to future success:
This insight guided the formation of three foundational workplace pillars:
People, Proximity, and Pursuit, which in turn shaped the vision of Intelligent Innovation: Energised in the Pursuit of Excellence.
Axiom’s design team translated the workplace strategy findings into a spatial experience using three immersive themes.:
Material selections emphasised sustainability, with a preference for locally sourced furniture and finishes from Australian manufacturers. Colour palettes were curated to reflect calmness in individual work areas, contrasted by vibrant hues in social and collaborative zones. Final touches included curated art by local Indigenous and emerging Australian artists.
The building’s central core supported strategic space planning, boosting team connectivity. Elastic zones allowed for multipurpose use—supporting graduate training, team collaboration, and formal client engagements. Key features included:
Delivering in one of Melbourne’s most prestigious commercial towers came with unique complexities. Key construction and project management highlights include:
Pre-Construction Challenges
Solutions Delivered
Onsite Execution
Despite a condensed programme and strict operational conditions, the project was delivered on time and on budget, with zero disruption to building operations.
The new Qualitas workplace is a true physical expression of its brand values—intelligent, energised, and connected. Designed to support high-performance ways of working, the environment also offers the flexibility to evolve alongside the business and its people.
High-Performance Enablement: Purpose-built spaces empower teams to work efficiently, communicate effectively, and adapt as the organisation grows.
Brand Alignment: Every element of the design reflects Qualitas’ identity as a forward-thinking investment manager.
Future-Ready Environment: The workspace balances agility and longevity, allowing it to respond to changing needs over time.
Net Promoter Score: 10/10
"The team were very engaged in the project and I think they had a good engagement style. They listened where they had to and didn’t try to override with a preset view. At the same time, they came with ideas, which made meetings productive.”
Photos taken by Shannon McGrath
Boardroom: Jenny Riddle
Artwork: Large-scale textile-based work
Artist Website: jennyriddle.com.au
Photography Wall: Michael Cook
Artwork: Set of three conceptual photographs
Artist Website: michaelcook.net.au
12-Person Front Meeting Room: Julia Ciccarone
Artwork: Painting depicting a blonde man peering into nature through a doorway or window
Artist Website: juliaciccarone.com
End of Corridor by Prep Kitchen: Juanita McLauchlan
Artwork Title: Gabanma-li / heal, 2025
Materials: Woollen blanket, possum fur, cotton thread
Artist Website: juanitamclauchlan.com
The Design
The key design themes - Authentic, Inquisitive, Engaging - serve as the foundation for the transformative design elements implemented in this workspace. The hospitality aspects of PIP's Sydney office fitout underscore the organisation's commitment to creating a welcoming and inspiring environment where employees can socialize and work harmoniously with their coworkers. By driving purpose and innovation through colocation, PIP leverages its office design to foster a culture of collaboration, creativity, and excellence.
The new workspace embraces the principles of biophilia, and the integration of lush greenery and natural elements. Not only did this beautify the outdoor space but also significantly expanded the breakout and function areas, creating a harmonious connection with nature.
Furthermore, strategic changes in floor finishes have been carefully curated to guide visual pathways throughout the workspace, enhancing the flow and functionality of the environment. The emphasis on natural light not only benefits the well-being of the staff but also adds a sense of warmth and vitality to the space, with the built environment thoughtfully positioned against solid walls to optimize exposure.
In addition, the inclusion of a wellness space, equipped with amenities such as a fridge and an occasional armchair, caters to the diverse needs of the employees, providing a dedicated area for activities like prayer, meditation, and relaxation. The arrivals area has been thoughtfully designed to exude a sense of welcome and inclusivity, achieved through strategic zoning and the selective use of timber ceiling panels upon entry, setting the tone for a positive and inviting work environment.
The Outcome
Axiom truly excelled in maximizing the functionality of the limited floor space available through innovative and thoughtful space planning techniques. By incorporating softer curves and angles into the design, they were able to add a touch of elegance and sophistication to the overall aesthetic, balancing out the building's rectilinear structure. This design choice not only enhanced the visual appeal but also helped to clearly define the different areas within the workspace, from open workspaces to meeting rooms and breakout areas, using a clever combination of colours and textures.
Moreover, the creation of a versatile collaborative zone in the breakout space showcased Axiom's commitment to creating dynamic and multifunctional work environments. This space not only served as a town hall or presentation area but also doubled as a communal meal space, fostering a sense of community and camaraderie among employees. Its strategic location near the large balcony further enhanced its functionality, allowing for seamless transitions between indoor meetings and outdoor gatherings, ultimately promoting the social well-being and connectivity of the staff. Axiom's attention to detail and focus on creating spaces that cater to both practical needs and social interactions truly set them apart in the world of design.