Qualitas, a prominent alternative real estate investment management firm in Australia, was faced with low office attendance and a workspace that no longer reflected its brand prestige. The former space was dark, cluttered, and disconnected—lacking natural light, functional breakout areas, and seamless client arrival experiences. With limited meeting space, outdated tech, and a layout that stifled collaboration, it fell short of the company’s high-performance standards.
Qualitas engaged Axiom Workplaces to deliver a comprehensive workplace transformation—spanning strategy, interior design, and construction. They chose to relocate to a new office at the esteemed 101 Collins Street. The 1,130m² space on Level 41 required a complete fit out. The objective was to create a workspace that embodies Qualitas’ identity as high-performance investment managers, enabling agility, collaboration, and employee wellbeing.
At the heart of the transformation was Intelligent Innovation—a strategic design philosophy reflecting the organisation’s forward-looking culture and commitment to excellence. The new workplace was envisioned to:
Energise people through dynamic, wellbeing-focused environments
Strengthen proximity by enhancing team connection and spatial flow
Support the ongoing pursuit of new opportunities with adaptable, future-ready spaces
This prestigious project has been recognised with the silver award at the Better Future Awards 2025 in Corporate Interior Design for the Melbourne Design Award 2025.
Located in Melbourne’s Paris End, this premium-grade commercial tower combines timeless design with state-of-the-art sustainability and amenities.
Sustainability Highlights
Premium Facilities
The Axiom project team worked closely with the building management team at 101 Collins Street to ensure that the construction team worked within the building's regulations. Our team received outstanding feedback from the Building Management Team at 101 Collins Street.
The engagement began with a deep dive into strategic workplace planning through Axiom’s WRKX INDEX survey, executive leadership interviews, and cross-functional employee workshops. These sessions revealed five critical themes essential to future success:
This insight guided the formation of three foundational workplace pillars:
People, Proximity, and Pursuit, which in turn shaped the vision of Intelligent Innovation: Energised in the Pursuit of Excellence.
The new Qualitas workplace is a true physical expression of its brand values. Designed to support high-performance ways of working, the environment also offers the flexibility to evolve alongside the business and its people.
High-Performance Enablement: Purpose-built spaces empower teams to work efficiently, communicate effectively, and adapt as the organisation grows.
Brand Alignment: Every element of the design reflects Qualitas’ identity as a forward-thinking investment manager.
Future-Ready Environment: The workspace balances agility and longevity, allowing it to respond to changing needs over time.
Net Promoter Score: 10/10
"The team were very engaged in the project and I think they had a good engagement style. They listened where they had to and didn’t try to override with a preset view. At the same time, they came with ideas, which made meetings productive.”
Photos taken by Shannon McGrath
Artwork curated and supplied by Qualitas. Artist credit goes to boardroom - Jenny Riddle, Kitchen Landscape - Aaron Kinnane, Kitchen Aboriginal Piece - Nyilyari Tjaoangati, Quiet Room - Jonny Niesche, Reception Lounge - Michael Cook.