Qualitas, a prominent alternative real estate investment management firm in Australia, was relocating to a new office at the esteemed 101 Collins Street. The 1,130m² space on Level 41 required a complete fit out. Qualitas engaged Axiom Workplaces to deliver a comprehensive workplace transformation—spanning strategy, interior design, and construction. The objective was to create a workspace that embodies Qualitas’ identity as high-performance investment managers, enabling agility, collaboration, and employee wellbeing.
At the heart of the transformation was Intelligent Innovation—a strategic design philosophy reflecting the organisation’s forward-looking culture and commitment to excellence. The new workplace was envisioned to:
Energise people through dynamic, wellbeing-focused environments
Strengthen proximity by enhancing team connection and spatial flow
Support the ongoing pursuit of new opportunities with adaptable, future-ready spaces
Located in Melbourne’s Paris End, this premium-grade commercial tower combines timeless design with state-of-the-art sustainability and amenities.
Sustainability Highlights
Premium Facilities
The Axiom project team worked closely with the building management team at 101 Collins Street to ensure that the construction team worked within the building's regulations. Our team received outstanding feedback from the Building Management Team at 101 Collins Street.
The engagement began with a deep dive into strategic workplace planning through Axiom’s WRKX INDEX survey, executive leadership interviews, and cross-functional employee workshops. These sessions revealed five critical themes essential to future success:
This insight guided the formation of three foundational workplace pillars:
People, Proximity, and Pursuit, which in turn shaped the vision of Intelligent Innovation: Energised in the Pursuit of Excellence.
Axiom’s design team translated the workplace strategy findings into a spatial experience using three immersive themes.:
Material selections emphasised sustainability, with a preference for locally sourced furniture and finishes from Australian manufacturers. Colour palettes were curated to reflect calmness in individual work areas, contrasted by vibrant hues in social and collaborative zones. Final touches included curated art by local Indigenous and emerging Australian artists.
The building’s central core supported strategic space planning, boosting team connectivity. Elastic zones allowed for multipurpose use—supporting graduate training, team collaboration, and formal client engagements. Key features included:
Delivering in one of Melbourne’s most prestigious commercial towers came with unique complexities. Key construction and project management highlights include:
Pre-Construction Challenges
Solutions Delivered
Onsite Execution
Despite a condensed programme and strict operational conditions, the project was delivered on time and on budget, with zero disruption to building operations.
The new Qualitas workplace is a true physical expression of its brand values—intelligent, energised, and connected. Designed to support high-performance ways of working, the environment also offers the flexibility to evolve alongside the business and its people.
High-Performance Enablement: Purpose-built spaces empower teams to work efficiently, communicate effectively, and adapt as the organisation grows.
Brand Alignment: Every element of the design reflects Qualitas’ identity as a forward-thinking investment manager.
Future-Ready Environment: The workspace balances agility and longevity, allowing it to respond to changing needs over time.
Net Promoter Score: 10/10
"The team were very engaged in the project and I think they had a good engagement style. They listened where they had to and didn’t try to override with a preset view. At the same time, they came with ideas, which made meetings productive.”
Photos taken by Shannon McGrath
Boardroom: Jenny Riddle
Artwork: Large-scale textile-based work
Artist Website: jennyriddle.com.au
Photography Wall: Michael Cook
Artwork: Set of three conceptual photographs
Artist Website: michaelcook.net.au
12-Person Front Meeting Room: Julia Ciccarone
Artwork: Painting depicting a blonde man peering into nature through a doorway or window
Artist Website: juliaciccarone.com
End of Corridor by Prep Kitchen: Juanita McLauchlan
Artwork Title: Gabanma-li / heal, 2025
Materials: Woollen blanket, possum fur, cotton thread
Artist Website: juanitamclauchlan.com